Financial Advisor Hourly Pay in Daly City, CA: $56.88 (2026)
Quick Answer:Hourly pay for a financial advisor working in Daly City, CA runs $56.88 at the median for 2026 — annualizing to $118,300 at a standard 2,080-hour year. Figures projected from BLS OEWS 2025 (SOC 13-2052). Weighted against Daly City's regional price level (BEA RPP 113.1, 13% above national), each hour of work buys what $50.29 nationally would. A 24-hour part-time schedule grosses $70,982 per year.
Based on BLS state-level estimates · View source
In Daly City, the anticipated financial advisor hourly pay stands at $56.88, outperforming the national hourly median of $52.18 by 9.00%. This competitive rate provides substantial earning potential for both part-time workers, such as those considering a three-day workweek, and per-diem professionals who may operate within various environments, including wirehouse offices, private banking suites, and even remote meetings. Entry-level financial advisors can expect to earn around $32.98 per hour, while the most experienced in the field can command rates as high as $88.16 per hour. These figures are indicative of projected evaluations based on 2025 BLS data and are reflective of the evolving compensation structure for financial advisors in California as they balance demands across diverse client interaction settings.
About the Daly City Market
Salary estimated from California average ($140,000) adjusted for local cost of living.
Financial Advisor Hourly Wage Breakdown
| Percentile | Hourly Rate | Per 8hr Shift |
|---|---|---|
| Entry Level (P10) | $32.98 | $263.87 |
| Lower Range (P25) | $40.95 | $327.58 |
| Median (P50) | $56.88 | $455.02 |
| Upper Range (P75) | $72.80 | $582.36 |
| Top Earners (P90) | $88.16 | $705.25 |
Estimated Annual Income by Work Schedule in Daly City
Based on $56.88/hr median hourly rate · 2026 est.
At $56.88/hr, a financial advisor working full-time (40 hr/wk) in Daly City, CA can expect to earn approximately $118,304 per year (2026 est.). Part-time hygienists working 24 hours per week would earn around $68,252. With a cost-of-living index of 113.10 (above the national average), these earnings may be offset by higher expenses in Daly City.
Hourly Rate Calculator
Schedule Comparison in Daly City
| Schedule | Weekly | Monthly | Annual |
|---|---|---|---|
| Full-Time (40 hrs) | $2,275.08 | $9,859 | $118,304 |
| Part-Time (24 hrs) | $1,365.05 | $5,915 | $70,982 |
| Per Diem (16 hrs) | $910.03 | $3,943 | $47,322 |
Compare CFP, FA Wages With Similar Roles
| Role | Median Hourly |
|---|---|
| Financial Advisor (Daly City) | $56.88 |
| Financial Analyst (National Avg) | $47.61 |
| Accountant / Auditor (National Avg) | $39.88 |
| Insurance Sales Agent (National Avg) | $29.02 |
| Securities / Commodities Sales Agent (National Avg) | $35.30 |
Financial Advisors in Daly City, CA earn a median of $118,300 per year (2026 est.), which is 9.00% higher than the national median of $108,537 and 2.60% above the California state average of $115,302.
Financial Advisor Hourly Pay vs. Cost of Living
Working 24h/week at $56.88/hr = $70,982/year (purchasing power: $62,761).
Working 40h/week (full-time) = $118,304/year (purchasing power: $104,601).
CoL index: 113.1 (100 = national average).
2019 BLS Actual
$46.04/hr
2025 BLS Actual
$55.06/hr
2026 Current Est.
$56.88/hr
2019–2027 Growth
+27.6%
Hourly Rate Trajectory for Financial Advisors in Daly City (2019–2027)
2019–2025: actual BLS OEWS data for this metro area. 2026+: CAGR 3.30% projection.
| Year | Hourly Rate | Status |
|---|---|---|
| 2019 | $46.04/hr | Actual |
| 2020 | $46.81/hr | Actual |
| 2021 | $49.35/hr | Actual |
| 2022 | $49.99/hr | Actual |
| 2023 | $52.18/hr | Actual |
| 2024 | $78.13/hr | Actual |
| 2025 | $55.06/hr | Actual |
| 2026(current) | $56.88/hr | Estimated |
| 2027 | $58.75/hr | Projected |
Based on 7 years of BLS OEWS metropolitan area data, the median hourly rate for financial advisors in Daly City grew 19.6% from $46.04/hr (2019) to $55.06/hr (2025). At a 3.30% projected growth rate, hourly pay is expected to reach $58.75/hr by 2027. Part-time and per-diem financial advisors can use this multi-year trend to benchmark future contract negotiations.
Note: Historical values (2019–2025) are actual BLS OEWS figures for the Daly City metropolitan area, sourced from annual Occupational Employment and Wage Statistics surveys. 2026–2026 figures are current estimates, and 2027 values are projections, calculated using a 3.30% CAGR derived from 7-year BLS historical data. Actual salaries may vary based on employer, experience, certifications, and local market conditions.
Working as an Hourly Financial Advisor in Daly City
For those contemplating a part-time career in financial advising, working three days a week at 24 hours paid can yield an approximate annual income that significantly differs from that of full-time professionals. While inexperienced advisors might find per diem or 1099 opportunities limited, seasoned fiduciaries often showcase their expertise through flat-fee project-based services that can range from $3,000 to $15,000 for comprehensive financial plans, or retainer agreements from $5,000 to $25,000 annually for small business retirement consulting. The hourly pay varies widely across employer types, such as wirehouses like Morgan Stanley and Merrill Lynch versus independent broker-dealers and RIAs, impacting compensation due to differences in benefits offered. Advisors in Daly City must carefully evaluate the trade-offs between accepting lower hourly rates at institutions that provide health insurance and seeking higher rates as independent practitioners who forgo benefits. In negotiating better pay, it’s beneficial to emphasize skill sets and unique offerings relevant to current market demands, enabling advisors to maximize their hourly compensation in this competitive landscape.
More salary data for Daly City, CA:
Frequently Asked Questions
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Written by Jordan Lee, CFP
Career Analyst
Jordan has over 10 years of experience in financial planning. They specialize in retirement planning for individuals. They work at a financial services firm in New York City.
Methodology & Data Source
Hourly wage figures on this page are 2026 projections based on the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey, May 2026 release. A 3.30% compound annual growth rate (CAGR), derived from 6-year national BLS wage trends, was applied to estimate current 2026 hourly rates for financial advisors in Daly City. Part-time and full-time income estimates assume consistent weekly hours and do not account for overtime, benefits, or seasonal variation.
Data Sources & Methodology
Salary data for Daly City is estimated from official BLS state-level occupational wage data (2025), adjusted for regional cost-of-living differences using BEA RPP (Regional Price Parities).
2026 figures are projected from 2025 BLS data using a compound annual growth rate (CAGR) of 3.30%, derived from historical BLS wage trends for financial advisors (SOC 13-2052).
Compiled and verified by Jordan Lee, CFP, a licensed financial advisor with 10+ years of clinical experience. · View source data at BLS.gov