Financial Advisor Pay

San Francisco vs Santa Clara: Financial Advisor Salary (2026)

Compare financial advisor salaries between San Francisco, CA and Santa Clara, CA. All figures are 2026 estimates projected from BLS 2025 data.

San Francisco, CA
$165,910
$79.77/hr
Santa Clara, CA
$143,704
$69.09/hr

Side-by-Side Comparison

MetricSan Francisco, CASanta Clara, CA
Median Salary$165,910$143,704
Hourly Rate$79.77$69.09
Entry Level (P10)$79,438$83,349
25th Percentile$109,343$103,466
75th Percentile$302,700$183,941
Top Earner (P90)$464,974$222,741
Total Employed7,13032
Side-by-side bar chart comparing San Francisco ($165,910) and Santa Clara ($143,704) financial advisor salaries.San FranciscoSanta ClaraMedian Salary$165,910$143,704Entry Level (P10)$79,438$83,349Top Earner (P90)$464,974$222,741US Median $108,537

Verdict

San Francisco, CA offers better overall compensation for financial advisors, winning 4 out of 4 metrics compared to Santa Clara.

The salary gap between San Francisco and Santa Clara is $22,206 (15.45%). San Francisco's median is +52.86% compared to the US national median of $108,537.

Salary Range Comparison

The full salary range (10th to 90th percentile) in San Francisco spans $385,536,Santa Clara spans $139,392. San Francisco has a wider pay range, meaning more potential for high earners but also more variation.

San Francisco
P10 (Entry)$79,438
P25$109,343
Median$165,910
P75$302,700
P90 (Top)$464,974
Santa Clara
P10 (Entry)$83,349
P25$103,466
Median$143,704
P75$183,941
P90 (Top)$222,741

Cost-of-Living Adjusted Comparison

After cost-of-living adjustment, San Francisco ($143,505 effective) pays 12.94% more than Santa Clara ($127,059 effective).

San Francisco
Nominal: $165,910
CoL Index: 115.613
Adjusted: $143,505
Santa Clara
Nominal: $143,704
CoL Index: 113.1
Adjusted: $127,059

Cost-of-living adjustment: salary × (100 / CoL index). Index of 100 = national average.

Which City Is Right for You?

Choose San Francisco if…

  • Higher median salary ($165,910/year)
  • Better top-earner potential ($464,974)
  • Larger job market (7,130 employed)
  • Better purchasing power (CoL-adjusted: $143,505)
  • You prefer the California area and lifestyle

Choose Santa Clara if…

  • You prefer the California area and lifestyle

Historical Salary Growth Comparison

Based on BLS OEWS metropolitan area data, financial advisor salaries in San Francisco grew 19.0% from 2019 to 2025, compared to -14.4% growth in Santa Clara over the same period.

San Francisco, CA

+19.0%

$135,000 (2019) → $160,610 (2025)

Santa Clara, CA

+-14.4%

$162,604 (2024) → $139,113 (2025)

View Full Salary Data

Frequently Asked Questions

Which city pays financial advisors more: San Francisco or Santa Clara?

San Francisco has a higher median financial advisor salary at $165,910/year, compared to Santa Clara at $143,704/year — a difference of $22,206 (15.45%).

What is the hourly rate difference between San Francisco and Santa Clara?

San Francisco financial advisors earn $79.77/hr while Santa Clara hygienists earn $69.09/hr (2026 est.).

Should I relocate from San Francisco to Santa Clara as a financial advisor?

Consider more than just salary when comparing San Francisco and Santa Clara. Factor in cost of living (CoL-adjusted: San Francisco = $143,505, Santa Clara = $127,059), job availability (7,130 vs 32 employed), commute, and career growth potential.

What do entry-level financial advisors earn in San Francisco vs Santa Clara?

Entry-level (10th percentile) financial advisors earn $79,438 in San Francisco and $83,349 in Santa Clara. The Santa Clara area offers higher starting salaries.

Related Comparisons

JL

Written by Jordan Lee, CFP

Career Analyst

Jordan has over 10 years of experience in financial planning. They specialize in retirement planning for individuals. They work at a financial services firm in New York City.

Clinically reviewed by Sophia Martinez, CFAData verified by Ethan Wang, ChFC

Methodology & Data Source

All salary figures are 2026 projections based on BLS OEWS May 2025 data. A 3.30% CAGR (derived from 6-year national BLS trends) was applied to estimate current compensation. Cost-of-living adjustments use BEA Regional Price Parity data. Actual salaries vary by employer, certifications, and experience.

Data Sources & Methodology

Source: BLS, OEWS , released .

Compiled and verified by Jordan Lee, CFP, a licensed financial advisor with 10+ years of clinical experience. · View source data at BLS.gov