San Diego vs Santa Rosa: Financial Advisor Salary (2026)
Compare financial advisor salaries between San Diego, CA and Santa Rosa, CA. All figures are 2026 estimates projected from BLS 2025 data.
Side-by-Side Comparison
| Metric | San Diego, CA | Santa Rosa, CA |
|---|---|---|
| Median Salary | $134,631▲ | $107,101 |
| Hourly Rate | $64.73▲ | $51.50 |
| Entry Level (P10) | $70,905▲ | $62,600 |
| 25th Percentile | $98,703▲ | $80,801 |
| 75th Percentile | $195,950▲ | $170,342 |
| Top Earner (P90) | $418,923▲ | $307,968 |
| Total Employed | 3,010▲ | 190 |
Verdict
San Diego, CA offers better overall compensation for financial advisors, winning 4 out of 4 metrics compared to Santa Rosa.
The salary gap between San Diego and Santa Rosa is $27,530 (25.70%). San Diego's median is +24.04% compared to the US national median of $108,537.
Salary Range Comparison
The full salary range (10th to 90th percentile) in San Diego spans $348,018,Santa Rosa spans $245,368. San Diego has a wider pay range, meaning more potential for high earners but also more variation.
Cost-of-Living Adjusted Comparison
After cost-of-living adjustment, San Diego ($120,328 effective) pays 21.10% more than Santa Rosa ($99,366 effective).
Cost-of-living adjustment: salary × (100 / CoL index). Index of 100 = national average.
Which City Is Right for You?
Choose San Diego if…
- ✓Higher median salary ($134,631/year)
- ✓Better top-earner potential ($418,923)
- ✓Larger job market (3,010 employed)
- ✓Better purchasing power (CoL-adjusted: $120,328)
- ✓You prefer the California area and lifestyle
Choose Santa Rosa if…
- ✓You prefer the California area and lifestyle
Historical Salary Growth Comparison
Based on BLS OEWS metropolitan area data, financial advisor salaries in San Diego grew 12.6% from 2019 to 2025, compared to 29.3% growth in Santa Rosa over the same period.
San Diego, CA
$115,720 (2019) → $130,330 (2025)
Santa Rosa, CA
$80,200 (2019) → $103,680 (2025)
View Full Salary Data
San Diego, CA
Santa Rosa, CA
Frequently Asked Questions
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Written by Jordan Lee, CFP
Career Analyst
Jordan has over 10 years of experience in financial planning. They specialize in retirement planning for individuals. They work at a financial services firm in New York City.
Methodology & Data Source
All salary figures are 2026 projections based on BLS OEWS May 2025 data. A 3.30% CAGR (derived from 6-year national BLS trends) was applied to estimate current compensation. Cost-of-living adjustments use BEA Regional Price Parity data. Actual salaries vary by employer, certifications, and experience.
Data Sources & Methodology
Source: BLS, OEWS , released .
Compiled and verified by Jordan Lee, CFP, a licensed financial advisor with 10+ years of clinical experience. · View source data at BLS.gov