Financial Advisor Pay

Modesto vs San Francisco: Financial Advisor Salary (2026)

Compare financial advisor salaries between Modesto, CA and San Francisco, CA. All figures are 2026 estimates projected from BLS 2025 data.

Modesto, CA
$108,548
$52.19/hr
San Francisco, CA
$165,910
$79.77/hr

Side-by-Side Comparison

MetricModesto, CASan Francisco, CA
Median Salary$108,548$165,910
Hourly Rate$52.19$79.77
Entry Level (P10)$53,530$79,438
25th Percentile$65,792$109,343
75th Percentile$157,667$302,700
Top Earner (P90)$273,456$464,974
Total Employed1107,130
Side-by-side bar chart comparing Modesto ($108,548) and San Francisco ($165,910) financial advisor salaries.ModestoSan FranciscoMedian Salary$108,548$165,910Entry Level (P10)$53,530$79,438Top Earner (P90)$273,456$464,974US Median $108,537

Verdict

San Francisco, CA offers better overall compensation for financial advisors, winning 4 out of 4 metrics compared to Modesto.

The salary gap between Modesto and San Francisco is $57,362 (52.84%). San Francisco's median is +52.86% compared to the US national median of $108,537.

Salary Range Comparison

The full salary range (10th to 90th percentile) in Modesto spans $219,926,San Francisco spans $385,536. San Francisco has a wider pay range, suggesting more variation in pay between entry-level and experienced financial advisors.

Modesto
P10 (Entry)$53,530
P25$65,792
Median$108,548
P75$157,667
P90 (Top)$273,456
San Francisco
P10 (Entry)$79,438
P25$109,343
Median$165,910
P75$302,700
P90 (Top)$464,974

Cost-of-Living Adjusted Comparison

After cost-of-living adjustment, San Francisco ($143,505 effective) pays 37.63% more than Modesto ($104,265 effective).

Modesto
Nominal: $108,548
CoL Index: 104.108
Adjusted: $104,265
San Francisco
Nominal: $165,910
CoL Index: 115.613
Adjusted: $143,505

Cost-of-living adjustment: salary × (100 / CoL index). Index of 100 = national average.

Which City Is Right for You?

Choose Modesto if…

  • You prefer the California area and lifestyle

Choose San Francisco if…

  • Higher median salary ($165,910/year)
  • Better top-earner potential ($464,974)
  • Larger job market (7,130 employed)
  • Better purchasing power (CoL-adjusted: $143,505)
  • You prefer the California area and lifestyle

Historical Salary Growth Comparison

Based on BLS OEWS metropolitan area data, financial advisor salaries in Modesto grew 4.8% from 2019 to 2025, compared to 19.0% growth in San Francisco over the same period.

Modesto, CA

+4.8%

$100,260 (2019) → $105,080 (2025)

San Francisco, CA

+19.0%

$135,000 (2019) → $160,610 (2025)

View Full Salary Data

Frequently Asked Questions

Which city pays financial advisors more: Modesto or San Francisco?

San Francisco has a higher median financial advisor salary at $165,910/year, compared to Modesto at $108,548/year — a difference of $57,362 (52.84%).

What is the hourly rate difference between Modesto and San Francisco?

Modesto financial advisors earn $52.19/hr while San Francisco hygienists earn $79.77/hr (2026 est.).

Should I relocate from Modesto to San Francisco as a financial advisor?

Consider more than just salary when comparing Modesto and San Francisco. Factor in cost of living (CoL-adjusted: Modesto = $104,265, San Francisco = $143,505), job availability (110 vs 7,130 employed), commute, and career growth potential.

What do entry-level financial advisors earn in Modesto vs San Francisco?

Entry-level (10th percentile) financial advisors earn $53,530 in Modesto and $79,438 in San Francisco. The San Francisco area offers higher starting salaries.

Related Comparisons

JL

Written by Jordan Lee, CFP

Career Analyst

Jordan has over 10 years of experience in financial planning. They specialize in retirement planning for individuals. They work at a financial services firm in New York City.

Clinically reviewed by Sophia Martinez, CFAData verified by Ethan Wang, ChFC

Methodology & Data Source

All salary figures are 2026 projections based on BLS OEWS May 2025 data. A 3.30% CAGR (derived from 6-year national BLS trends) was applied to estimate current compensation. Cost-of-living adjustments use BEA Regional Price Parity data. Actual salaries vary by employer, certifications, and experience.

Data Sources & Methodology

Source: BLS, OEWS , released .

Compiled and verified by Jordan Lee, CFP, a licensed financial advisor with 10+ years of clinical experience. · View source data at BLS.gov